■ Company belief: no best, only better
■ Company values: loyalty, responsibility, integrity
■ Company spirit: self-improvement, pursuit of excellence
■ Company style: strict requirements, meticulous and efficient
■ Market concept: Beyond users' expectations, touch users with heart
■ Talent concept: recruit talents and make the best use
■ Technological innovation concept: technology makes life better
■ Cooperation concept: honest and trustworthy, symbiotic with friendship and business
■ Financial philosophy: scientific financial management, prevention and control, and maximize the company's value
■ Management principle: Development will be promoted by the five abilities combined - learning, innovation, resilience, execution and collaboration.